Hi, my name is Juliana Lauletta and I am a multimedia artist from Brazil based in London. I create vibrant, joyful and inventive pictures. Rather than just recording a given moment, I am more interested in expressing ideas and crafting my images from scratch. I come up with a concept and build the props, often adding an element of surprise such as light movement, water or ink. Then I fall into a contemplative state while the scene unfolds before my eyes. In a millisecond, whatever I am focusing on through the lens can change completely – it is like expecting the unexpected. I love to explore the magic of storytelling through one single frame. And I am always on a quest to blur the line between photography and my own imagination. Since 2015, I have run a Meetup group in London to empower emerging artists; it currently has more than 6000 members and we have hosted more than 130 art/creativity events and workshops. My images have been featured on the BBC, TimeOut London and Londonist, and I have participated in exhibitions in London, Edinburgh, Arles, Prague and Brazil.
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